TikTok is introducing a updated setting that enables them to lessen the quantity of AI-made videos appearing in their timelines. This initiative comes as the platform announced that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a global launch. This development coincides with a rise in AI content, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A significant portion of this output is considered “AI slop”, a label for substandard, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that many people enjoy content made with AI tools, from computer-generated images to educational videos, and we intend to give people the option to increase or decrease of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The service shared that there are now over a billion videos on its network labeled as AI-generated. In total, over 100 m videos are uploaded to the app daily, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the amount of artificial media they watch by using the “manage topic” setting in the app and choosing AI-made media. Additional categories that are already be controlled under the filter include current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies require creators to identify “realistic” AI-generated content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be removed under its user guidelines.
In addition, the platform will henceforth apply an “AI-made” tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This action is intended to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
TikTok is also establishing a $2m educational fund for professionals and organizations to develop learning resources about using AI responsibly. This initiative will benefit educational bodies focused on teaching coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, during controversy over proposals to make redundant hundreds of review team members in Britain. TikTok is planning to reduce hundreds of positions in its trust and safety department in London, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most graphic content before it is viewed by people. TikTok reported a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
